Discover The Insights To How Competitors Outpaced A Global Surgical Devices Leader

Challenge

A leading Surgical Devices company experienced a slowdown in growth post-COVID and wanted to understand whether this reflects broader industry trends. The client sought clarity on their performance relative to competitors and the overall market. They aimed to track share movements to identify where competitors were gaining or losing ground, enabling them to benchmark performance and set realistic near- to mid-term sales targets.

How we helped

Our proposed solution leveraged three years of historical data from the Surgical Devices Market Size & Share Tracker, covering the client’s key product portfolio. We highlighted year-on-year share changes for the client and their main competitors.

In addition, we provided a detailed actionable insights into competitors’ commercial activities, identifying strengths and weaknesses, including HCP engagement, portfolio breadth, pricing strategy, distribution maturity, and tactical moves that influenced market share movements. with a detailed assessment of competitor commercial engines, that influenced share.

We extracted three years of revenue and share trends from the Surgical Devices Tracker across the client’s key portfolio segments.

Results

Clearstate's Market Size and Share Tracker enabled the client to quantify how their growth decline affected their market share and confirm areas where competitors were outperforming them.

By combining this data with insights into competitor activities, the client was able to identify priority areas for commercial improvement and take targeted actions to drive a business turnaround.